Reaching out and connecting with new customers is a crucial task for any business. Even more so for homebuilders, where the competition is thick and fierce, and more often than not, contractors are viewed with wary caution by customers, who have perhaps, been disappointed before with poor workmanship or unfulfilled warranty commitments. This is why marketing your business properly and effectively is so important in maintaining operational success for homebuilders.
Advancements in technology, internet options, and the social media explosion has made advertising and communicating with customers much simpler, however, if your website isn’t presenting your service well enough, prospective clients will continue their search. The main point of your business website is to establish increased sales, therefore, highlighting the value added services, customization process, and superior workmanship your company offers, is exactly the information prospective customers need to initiate contact.
Clients interested in building their dream home need to be aware of your company’s customization options. Having a website that is interactive and allows prospects to customize their potential house and see the results right there on the screen can be the key to making the prospect a customer. This website capability allows provides the prospect with a sense of security, knowing that project alterations and changes can be arranged quickly and easily.
Value Added Services
Consumers want to know that they are investing wisely when purchasing a new home. Your homebuilders’ website can market to future clients by featuring the eco- friendly materials that are available, such as green manufactured composites, energy efficient windows, HVAC, and water heating systems. Presenting these items with their benefits to the environment, along with the ownership cost savings, emphasizes your own level of reliability as a contractor.
Knowing that your website is effectively marketing your homebuilders business to visitors can be determined through various optimization tools; however, the proof is in results. Tailoring your website around the wants and needs of your prospect provides the marketing strategy needed to land new contracts and generate increased revenues. To learn more about optimizing your website for homebuilding sales, view this 30-minute On-Demand webinar, ‘Hire Your Website’.