Five Times You Should Bend The Rules in Business, via Peter Shankman.
Imagine this scene: You’re walking down the street, when you come to a “don’t walk” sign. You stop and wait. All of a sudden, you notice a small child walking in the middle of the street, and there’s a good chance he’ll get hit by a car if he doesn’t get out of the street. Do you run into the street and save his life, or do you wait on the sidewalk while he gets run over, because you had a “don’t walk” sign? Of course you run into the street, ignoring the sign, and rescue the child. That’s a no-brainer, right? Then why do so many businesses lose customers, revenue, and reputation by not bending the rules when the situation calls for it?
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