CRM Software: What Is It, Do I Need It, and Is It Worth the Investment?
Many of us have heard the term “CRM”, but what is it exactly? Today we go over what it is, what it does and why you might need it for your business to succeed.
Many of us have heard the term “CRM”, but what is it exactly? Today we go over what it is, what it does and why you might need it for your business to succeed.
Table of Content
What is CRM?
Many of us have heard the term “CRM”, but what is it exactly? Customer relationship management (CRM) software is a tool used to manage all of your customers’ information in one place and tracks all activities related to them. Also, it’s used to manage partner and vendor relationships. It stores critical data for sales, marketing, and customer service purposes and is used for managing marketing campaigns and generating meaningful reports. With Ohio CRM software like Ohio Microsoft Dynamics CRM (part of the line of Microsoft Dynamics solutions) and Sage SalesLogix, it’s easy to share customer information, see sales activities and purchase history, identify revenue opportunities, deliver consistent customer service, and track your progress against your goals.
Do I Need It?
It’s important to analyze your needs before jumping into a CRM system. You don’t want to buy a system just because it’s the latest technology and “everyone else is doing it”. Here are some indicators that your company may be ready to take the plunge:
Is It Worth the Investment?
There are several tangible and intangible benefits to CRM including increased revenues, reduced costs, and greater efficiencies. Of course, they’ll vary depending on the company and type of CRM software you choose. However, it’s easier to prove the worth of a CRM software investment compared to many other software systems since some benefits can be realized almost immediately. Some benefits include:
The question you may need to consider is: “What is it costing your business to be without a CRM strategy?”