Top 3 Best Practices for Creating a CRM Content Library
Aberdeen Group showcases the top 3 best practices these best-in-class companies have adopted that have helped to create superior CRM content libraries.
Aberdeen Group showcases the top 3 best practices these best-in-class companies have adopted that have helped to create superior CRM content libraries.
Table of Content
As sales reps are starting to create and manage their own content, CRM can become a vital source for housing and organizing this content in one central location. One highly effective technique to using CRM, is develop a stockpile of content into a CRM library. Not only can all of your sales reps get to marketing content such as infographics, whitepapers, testimonials and more, but they can also access items like professional sales presentation templates, proposals, and contracts. According to Aberdeen Group, 55% of companies considered best-in-class have already stockpiled a strong content library integrated into their CRM system. This has helped them to minimize the time it takes their sales reps to search for these items so they can spend more time doing what matters – selling!
Aberdeen Group has figured out the top three best practices these best-in-class companies have adopted that have helped to create superior CRM content libraries.
Source: CRM + Sales Enablement: Creating a Library of Success – See more at: https://www.aberdeen.com/research/9962/kb-crm-sales-enablement/content.aspx#sthash.TtLki6Dl.dpuf