Microsoft Corp. has developed CRM Accelerators to expand the capabilities of Microsoft Dynamics CRM in addressing emerging business trends. The CRM Accelerators are available at no additional cost to current Microsoft Dynamics CRM customers and partners. There are currently 13 CRM Accelerators available.
This post discusses the newest 3 Accelerators in greater detail. Additional posts detailing the rest will soon follow.
Social Networking Accelerator
The Social Networking Accelerator allows business professionals to monitor and analyze customers’ conversations on social networking sites, and as a result, provides real-time status updates about their products and services. This accelerator delivers integration with Twitter; other networks will be introduced in future releases. The Social Networking Accelerator can be viewed online at https://crm.dynamics.com.
Portal Integration Accelerator
The Portal Integration Accelerator easily connects Microsoft Dynamics CRM to an organization’s Web experience. This release builds on the eService portal engine and expands to allow customers to configure and expose any CRM entity to an external facing portal. With this added capability, a business analyst can use point-and-click configuration – as opposed to Web development – to rapidly extend to the Internet any business process and drive costs out of everyday business interactions.
Partner Relationship Management (PRM) Accelerator
The Partner Relationship Management (PRM) Accelerator allows businesses to use Microsoft Dynamics CRM to distribute sales leads and centrally manage sales opportunities across channel partners. It provides pre-built extensions to the Microsoft Dynamics CRM sales force automation functionality, including new data entities, workflow and reports. Using the PRM Accelerator, companies can jointly manage sales processes with their channel partners through a centralized Web portal, as well as extend this integration to automate additional business processes.