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3 Reasons CRM is a Good Investment

If you’ve been considering a new CRM deployment, whether you are looking to replace an existing system or you are looking at CRM for the first time for your organization, you undoubtedly have been weighing whether the solution is worth the investment. Well, there is a good chance that it is! According to a recent study by Nucleus Research, a new CRM project will give you $5.60 back for every dollar a company spends on CRM.

So what makes a CRM solution like Microsoft Dynamics CRM, Sage SalesLogix or Sage CRM so likely to deliver such a strong ROI?

According to Nucleus, there are three main reasons:

  1. Affordable Delivery Options – With the growing prevalence of cloud computing, CRM solutions are becoming less time and labor intensive to implement and therefore, much more cost effective. Many CRM solution providers are developing packaged implementation offerings which allow you to know up-front what you will pay for the services you need to get your CRM set-up and your people trained – whether you are deploying on-premise or in the cloud. These options are available to you for all of Socius’ CRM solutions.
  2. Reasons for Use – Initially, CRM was seen as a process focused sales tool. Now, the more robust functionality and easy to use interface makes CRM solutions ideal for improving employee productivity and engagement across the organization. Companies are taking CRM beyond just improving the reliability of their pipelines and increasing call center responsiveness. You can read real life examples of the many ways CRM can be used in “24 Wildly Creative Ways Companies Use Microsoft Dynamics CRM to Drive Revenue and Serve Customers.”
  3. Improved Data Access – In order to keep up with the more mobile and socially interactive society we live in, CRM solutions are adding features and functionality to track social engagement and operate more like social media solutions. In addition, many CRM solutions have added mobility solutions that enable access to CRM data anywhere, anytime, from a variety of mobile devices.

If you are ready to make an investment in a new CRM solution, contact Socius today.


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