Table of Contents
Age and Disability #
- Don’t reference age or disability unless absolutely relevant.
Gender #
- Use a person’s preferred pronoun or name.
- Avoid gendered language.
- The singular “they” or “them” is acceptable, though it is better to find an alternative:
- Acceptable: When talking to a customer, ask them for their perspective.
- Better: When talking to customers, ask them for their perspective.
- Focus on the benefits to the customer as much as possible.
