- Emojis are ok if used sparingly, and intended to be taken literally.
- Spell out numbers 1-9, use numerals for 10 and above. E.g. Nine questions, 10 posts.
- Exception: If it’s a range, like 1-9, use numerals.
- Exception: If the number starts the sentence, spell it out.
- E.g. Forty-five percent …”
- Instead of “%,” use “percent.” E.g. 45 percent.
- Even though we have many global offices, we default to American spelling.
- Use sentence case for titles and subtitles, meaning we don’t capitalize every word.
- Use the serial comma, like so: this, this, and this.
- Use an em dash without spaces ( — ), not an en dash (–) or em dash with spaces ( — ).
- Spell out most acronyms on the first use. E.g. Account-based marketing (ABM)
- Capitalize people’s titles if they appear alongside their name. E.g. Sooma, Director of Marketing.
- For everything else, consult the Associated Press Stylebook. (If our guide and theirs conflict, ours wins, as happens with titles.)
- When writing on behalf of the company, use the first-person plural “we.”
- When writing in your personal capacity, use the first-person “I.”
