Table of Contents
Formatting #
- No walls of text.
- Remember that most readers will scan your article, not read it word-for-word.
- Break up lengthy blocks of text into one, two, or (at most) three-sentence paragraphs.
- Use one visual element every seven to ten paragraphs (roughly):
- Images, gifs, or videos
- Bullet lists
- Pull quotes
- Takeaway boxes
Images and Graphics #
- Liberally include images and graphics throughout every post. Use photos of our real team members and clients as much as possible.
- Include a relevant caption and Alt-Descriptions for all images.
- Pro tip: Links in captions have extremely high click-through rates. If you can link to a content upgrade or a product page within an image caption, do it.
- In-post Image Usage, Types & Attribution
- Stock photos. Credit goes in footer: Artist/Source
- Screenshot of a tool. Credit goes in caption: with Name of tool, Month Year.
