Table of Contents
- Split up blocks of text with frequent headings so people can easily find the information they’re looking for.
- It’s best to use a heading every time you start talking about something new. Design content so you can limit the text under each heading to a few sentences.
- Help people scan through content by writing headings in a descriptive way. The main message or action you want to get across should be in the heading and then expanded upon in the supporting text.
Headings #
- Headings (H1) are written in sentence case:
- Customer service ticketing system magic: We cut response time by 50%.
- Headings should incorporate the keyword you are optimizing for.
Subheadings #
- All subheadings (H2, H3, etc.) are also written in sentence case:
- What is a customer service ticketing system?
- H2 subheads should incorporate the major sub-themes of the H1 and incorporate commonly asked questions, semantically related key phrases
