Links #

• Links should be added naturally and in context. Avoid phrases like “click here” or “learn more.”
• In general, avoid referring to competitors or linking to their websites.

Sources and Research #

• Prioritize original research (which only we can get) over sources you found on the internet (which anyone can get and are not unique):
  • Internal data
  • First-person experiences
  • Interviews with customers
  • Interviews with subject matter experts
• Supplement original research with information you find online.
• Always link your sources. Never make things up.
• Link directly to original content. Never link to an aggregator—especially infographics.
• Don’t reference research or data collected before 2016.
• No plagiarism! Plagiarism will result in removal as a vendor or removal from the Velosio marketing team.
• No self-plagiarism: You can’t “borrow” sentences from your own prior published content or from company blog posts (or other written materials). If you’re going to use someone else’s words/thoughts, it must be properly attributed.