The company is adapting Dynamics 365 Marketing module to work better with its marketing team. “Integrated marketing was a solution Phillips didn’t know it needed, but once it saw what could be done, it wanted those additional tools,” Reeves says.
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Customer expectations have been rising for a long time. This is old news, of course, dating all the way back to the dawn of the smartphone and the emergence of tech power players like Amazon, Uber, Google, and Facebook (or, uh, Meta). Many industries – CPG, ecommerce, hospitality, among others – learned an important lesson…
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Forgive us for bringing up something so incredibly obvious. But – today’s customers expect personalized, connected experiences from the companies they work with. It doesn’t matter if they’re ordering paper towels via Prime or Pad Thai from an app. Blame Amazon, Uber, or your least favorite 2010s tech unicorn, but the proliferation of “big data”…
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The Dynamics 365 Customer Engagement 2023 Release Wave 1 is here. With customer expectations and activities changing frequently, how you engage with customers throughout their lifecycle plays a critical role in establishing long-term relationships. Dynamics 365 Customer Engagement—featuring Dynamics 365 Customer Insights, Dynamics 365 Sales, and Dynamics 365 Customer Service—gives you all the intelligence you…
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Client Overview Founded in 1995, Global Strategy Group (GSG) began as a Democratic polling firm operating predominantly in the New York market. Over two and a half decades, the firm has evolved into a full-service research, public affairs, and communications agency, working with top Fortune 100 companies at the center of some of the nation’s…
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Your business is distribution, but increasingly, every business is in the technology industry. In order to build a resilient operation that can withstand pandemics, supply chain disruptions, and whatever else may come along, you need the right technology stack. Historically, enterprise resource planning (ERP) and customer relationship management (CRM) systems have been separate, siloed platforms.…
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When a bipartisan public affairs firm struggled to manage critical prospect and customer experiences, they knew that they needed a marketing automation system. The firm had a vision for strengthening relationships while better supporting organizations seeking to influence and create opportunities in the public and private sectors. Velosio implemented Microsoft Dynamics 365 Marketing at the…
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On the surface, an ERP and a CRM system might look like they have a lot in common. Both are data repositories that provide a single source of truth for the entire business. Both are used to streamline operations and improve the customer experience. And – both play a central role in optimizing revenue. But…
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If you have multiple silos of customer data—Excel spreadsheets, a marketing database, an e-commerce website, and an accounting system—it’s difficult to get a 360-degree view of customers. You spend endless hours trying to identify buying habits so you can target customer segments with specific messaging. Think about the time you spend in a day, a…
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