Your top retail customer calls in for pricing and availability for 500 white wedding hydrangea shrubs. The sales rep isnβt sure whatβs available and asks if itβs OK to call the customer back. The customer is a little miffed as theyβre under pressure to find the shrubs but says theyβll wait for the call. The…
The greenhouse grower market continues to expand rapidly while supply chain costs continue to rise. But there is continued pressure to adopt modern grower technology. Given these trends, growers have to become more efficient in their operations. Manual processes supported by spreadsheets and entry-level accounting systems can work to a certain extent. But as the…
When business is booming, growers sometimes overlook how efficiently their operations are running. In horticulture operations, thereβs enough revenue coming in the door to make up for any slim margins. But during market uncertainty, improving efficiencies so margins increase is paramount. Consider the uncertain situation the industry was facing in 2021. When COVID broke out…
Digital technologies like AI, machine learning, and the IoT are transforming agriculture in profound ways. Theyβre enabling orgs to take on the challenges that farmers have faced from the very beginning. And β theyβre helping growers tackle new ones like climate change, hunger, and an unforgiving regulatory landscape. Under the βagribusiness umbrellaβ thereβs a lot…