Your top retail customer calls in for pricing and availability for 500 white wedding hydrangea shrubs. The sales rep isnβt sure whatβs available and asks if itβs OK to call the customer back. The customer is a little miffed as theyβre under pressure to find the shrubs but says theyβll wait for the call. The…
The greenhouse grower market continues to expand rapidly while supply chain costs continue to rise. But there is continued pressure to adopt modern grower technology. Given these trends, growers have to become more efficient in their operations. Manual processes supported by spreadsheets and entry-level accounting systems can work to a certain extent. But as the…
When business is booming, growers sometimes overlook how efficiently their operations are running. In horticulture operations, thereβs enough revenue coming in the door to make up for any slim margins. But during market uncertainty, improving efficiencies so margins increase is paramount. Consider the uncertain situation the industry was facing in 2021. When COVID broke out…
Digital technologies like AI, machine learning, and the IoT are transforming agriculture in profound ways. Theyβre enabling orgs to take on the challenges that farmers have faced from the very beginning. And β theyβre helping growers tackle new ones like climate change, hunger, and an unforgiving regulatory landscape. Under the βagribusiness umbrellaβ thereβs a lot…
Technology plays a key role in the business success of greenhouse growers by helping control costs so they can provide plants, flowers, shrubs, and trees to customers at a reasonable profit. Technology also delivers real-time access to information, which drives faster decision-making so your team can deliver a higher level of service to customers and…
By Todd Waterman, Velosio Solution Architect How you use or donβt use technology has a direct impact on your business. During conversations with hundreds of greenhouse growers over the past five years, we have identified three common factors that keep holding growers back from running their operations efficiently: Manual processes to input data and generate…
Weβve all heard the adage: “The only constant in life is change.β The Greek philosopher who originally said it, some guy name Heraclitus, wasnβt talking about greenhouse growers, but it definitely applies. The grower you are today, is not the grower you will be in five years, just as the industry today is not the…
Do you know who your customers are? If youβre like most growers, you struggle capturing contact information for your prospects and customers. You donβt feel as if you have a complete picture of your customer relationships and how they are affecting your overall success. Rather than using a CRM, many greenhouse growers manage customer touch…