Improved Customer Experience with Microsoft Dynamics AX 2012 for Retail

Microsoft recently announced the release of Microsoft Dynamics® AX 2012 for Retail, an ERP package tailored to meet the face-paced business and pressing demands of retail industries. With cross-channel capabilities, enriched point-of-sale (POS), mobile and social commerce, and merchandising enhancements, Dynamics AX 2012 for Retail can help midsize and enterprise companies improve customer experience and propel their businesses beyond the competition.

One example of an enhanced customer experience is Mattress Firm, the largest mattress retailer in the U.S. It was also one of the early adopters of Microsoft Dynamics AX 2012 for Retail. Mattress Firm needed a scalable platform that would grow with the enterprise and also be flexible enough to meet a variety of associate and customer point-of-sale experiences. “Microsoft Dynamics AX 2012 for Retail gives us what other solutions could not — ease of use and simplicity in operations, coupled with the ability to scale and reliably deliver on our brand promise,” explained said Patty Wade, Mattress Firm’s chief information officer and vice president of Strategy and Technology.

With Microsoft Dynamics AX 2012 for Retail, you can:

  • Connect with customers – It includes cross-channel and multi-channel capabilities, giving customers the ability to buy, pick-up, replace, and return as needed. It also supports integration with social networks and mobile devices, allowing you to offer mobile and online promotions, discounts, and coupons.
  • Empower Employees – At the point-of-sale (POS), associates can create and manage orders, meaning when they have face-to-face time with customers, they have all the information they need. Role Centers include dashboards providing user-specific information to help in the decision-making process.
  • Execute with insight – With multi-channel management, retailers can “proactively anticipate trends.” This also includes powerful merchandising features to help meet changing customer demand with efficiency.

For more information about Microsoft Dynamics AX 2012 for Retail, contact Socius today.


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