Velosio Case Study: Maarel Orchids

Case Study PDFDownload “Maarel Orchids Managed Expansion with Agriware”

About the Company

The orchid – in all its beautiful appearances – has been at the heart of the company of Arnoand José van der Maarel since 1997. Due to their exceptional dedication, and that of their co-workers, Maarel Orchids has attained a top position over the past few years and is currently leading in the cultivation of the potted Phalaenopsis. Attention to quality, a good eye for special variations, professionalism, but mostly a personal way of doing business, made this company the largest orchid growers in the world. The continuity of Maarel Orchids is firmly rooted in four important basic values, the 4 C’s.

The Challenge

  • Need to manage the biggest orchid grower in the world, producing over 10 million orchids a year across 4 companies
  • Manually managed many business processes through the use of excel and spreadsheets, resulting in lack of control and increase in human error
  • Needed analytics to include financial integration with other systems
  • Multiple systems needed to be integrated as a result of a business acquisition

The Solution

  • Leveraged Microsoft Dynamics NAV’s flexible interface to integrate existing solutions used by SO Natural and the company that they acquired, Delta Orchids
  • Actively involved in the development of the Agriware solution to ensure that it fit the exact needs of a nursery
  • Implemented Agriware over time to ensure process alignment and user adoption – latest feature set added was Packing Planning
  • Added CRM functionality to communicate with customers directly from the system and streamlines the order through payment process

Client Success

  • Through the implementation of Microsoft Dynamics NAV with Agriware, Maarel Orchids received one integrated system that provides one place for more organized data records; one truth
  • Information sharing and visibility through integrated systems enabled them to keep customer demand their top priority and respond to it quickly
  • Able to transition the business through their initial expansion, continued to grow the business and sales, and the solution supported them through another major expansion without taxing the systems
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