SO natural – Orchid Growers Thrive with Dynamics NAV and Agriware
Phil Wittmer||
SO natural needed a business solution that would enable growth, provide better inventory data and an overall view of the organization. Keep reading to learn how the leading orchid growers optimized their inventory and improved stock management with Dynamics NAV and Agriware from Velosio.
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Velosio Case Study: SO natural Orchid Growers
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About the Company
With the cultivation of 14 million orchids per year, SO natural is the largest pot orchid plantation in the world. The family company is cultivating orchids since 2004, but started growing lettuce and tomatoes in 1959. SO natural is lead by the 5 Smaal brothers (second generation) and two Managing Directors outside the family. The orchid grower has solid ambitions, a keen eye for new developments and close contact with customers. In January 2015 SO natural was named Entrepreneur of the year, in the category of big business in the region of Mid-Holland. SO natural employs 255 people.
The Challenge
Need to manage the biggest orchid grower in the world, producing over 10 million orchids a year across 4 companies
Manually managed many business processes through the use of excel and spreadsheets, resulting in lack of control and increase in human error
Needed analytics to include financial integration with other systems
Multiple systems needed to be integrated as a result of a business acquisition
The Solution
Microsoft Dynamics NAV and Agriware
Leveraged Microsoft Dynamics NAV’s flexible interface to integrate existing solutions used by SO natural and the company that they acquired, Delta Orchids
Actively involved in the development of the Agriware solution to ensure that it fit the exact needs of a nursery
Implemented Agriware over time to ensure process alignment and user adoption – latest feature set added was Packing Planning
Added CRM functionality to communicate with customers directly from the system and streamlines the order through payment process
Client Success
Gained an overall view of the organization including 4 locations, 40 acres of greenhouse space, and 5 acres of distribution space
Automatically track the growth of each individual plant in each location for better stock management, ordering and invoicing
Production activities and growth schemes are tracked in their young plant nursery for better inventory optimization down the road
Financial and operational activities are tracked at both a company and corporate level so there is a consistently accurate, real-time picture of availability and planning
Supported business growth enabling SO Natural to become the largest grower of orchids worldwide
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