Velosio Case Study: Maarel Orchids
Download “Maarel Orchids Managed Expansion with Agriware”
About the Company
The orchid – in all its beautiful appearances – has been at the heart of the company of Arnoand José van der Maarel since 1997. Due to their exceptional dedication, and that of their co-workers, Maarel Orchids has attained a top position over the past few years and is currently leading in the cultivation of the potted Phalaenopsis. Attention to quality, a good eye for special variations, professionalism, but mostly a personal way of doing business, made this company the largest orchid growers in the world. The continuity of Maarel Orchids is firmly rooted in four important basic values, the 4 C’s.
The Challenge
- In order to keep up with business growth, they needed to get all of the customer information out the heads of the business leaders and into a system that provided visibility across the organization
- Need to manage information across two locations with over 25 acres of land
- Manual methods of an ERP solution with CRM functionality were not sustainable for the industry and made it challenging to organize a consistent sales process and access to financial administration and delivery data in one system
- As a growing company, executives needed to facilitate expansion without loss of visibility into their sales pipeline to better predict future sales and drive the team to achieve growth targets
- Need to obtain better reliable customer information more rapidly
The Solution
- Implementation of Microsoft Dynamics NAV to support all business processes including accounting and payment, purchase, sales, and marketing production
- Adapted business processes to automate operations and promote visibility
- Leveraged Agriware to manage order processing, improve visibility to growth trends, and enable faster sales
- Integrated CRM with Advanced Quotation Management to track customer and vendor relationships as well as market trends
Client Success
- Through the implementation of Microsoft Dynamics NAV with Agriware, Maarel Orchids received one integrated system that provides one place for more organized data records; one truth
- Information sharing and visibility through integrated systems enabled them to keep customer demand their top priority and respond to it quickly
- Able to transition the business through their initial expansion, continued to grow the business and sales, and the solution supported them through another major expansion without taxing the systems
