Maarel – Orchid Growers Drive Accuracy with Agriware

As a result of a business acquisition, Maarel Orchids needed to integrate systems, improve reporting and better leverage their data for demand planning. Keep reading to learn how the largest orchid growers in the world improved data accuracy and enabled growth with Agriware and Dynamics NAV.

Table of Content

    Velosio Case Study: Maarel Orchids

    Case Study PDFDownload “Maarel Orchids Managed Expansion with Agriware”

    About the Company

    The orchid – in all its beautiful appearances – has been at the heart of the company of Arnoand José van der Maarel since 1997. Due to their exceptional dedication, and that of their co-workers, Maarel Orchids has attained a top position over the past few years and is currently leading in the cultivation of the potted Phalaenopsis. Attention to quality, a good eye for special variations, professionalism, but mostly a personal way of doing business, made this company the largest orchid growers in the world. The continuity of Maarel Orchids is firmly rooted in four important basic values, the 4 C’s.

    The Challenge

    • In order to keep up with business growth, they needed to get all of the customer information out the heads of the business leaders and into a system that provided visibility across the organization
    • Need to manage information across two locations with over 25 acres of land
    • Manual methods of an ERP solution with CRM functionality were not sustainable for the industry and made it challenging to organize a consistent sales process and access to financial administration and delivery data in one system
    • As a growing company, executives needed to facilitate expansion without loss of visibility into their sales pipeline to better predict future sales and drive the team to achieve growth targets
    • Need to obtain better reliable customer information more rapidly

    The Solution

    • Implementation of Microsoft Dynamics NAV to support all business processes including accounting and payment, purchase, sales, and marketing production
    • Adapted business processes to automate operations and promote visibility
    • Leveraged Agriware to manage order processing, improve visibility to growth trends, and enable faster sales
    • Integrated CRM with Advanced Quotation Management to track customer and vendor relationships as well as market trends

    Client Success

    • Through the implementation of Microsoft Dynamics NAV with Agriware, Maarel Orchids received one integrated system that provides one place for more organized data records; one truth
    • Information sharing and visibility through integrated systems enabled them to keep customer demand their top priority and respond to it quickly
    • Able to transition the business through their initial expansion, continued to grow the business and sales, and the solution supported them through another major expansion without taxing the systems