What if your sales teams always engaged with the right prospects at the right time? What if your marketing campaigns consistently resonated with customer needs and delivered a strong ROI? Every decision is data-driven, perfectly timed, and optimized for success. That sounds like a sales leader’s dream—one they might never see in our messy day-to-day…
Questions asked during online meetings and around the office are revealing and insightful—into the health of the firm and adequacy of systems used to manage operations. A typical professional services firm structures its business processes around the personas involved e.g. Project Managers have defined a role with responsibilities as will other roles such as Resource…
As the pace of technological innovation accelerates, data and analytics are evolving at unprecedented rates. The global analytics market, valued at $307.51 billion in 2023, is projected to reach $924.39 billion by 2032, with AI and emerging technologies leading the charge. Staying ahead of these trends is essential for leaders seeking to secure and maintain…
Calculating the Return on Investment (ROI) for sales tools and technology requires more than simply measuring cost reductions, workflows, or overhead. True ROI should factor in time saved, efficiencies gained, and your enhanced ability to act on data-driven insights. Needless to say, that is easier said than done. This article will guide you in building…
Over the past few years, shifts in buyer behavior have drastically altered B2B and B2C sales processes. Some of these shifts can be attributed to the shock effect of the COVID pandemic, but many longer-term trends begun by digital native buyers are now coming to dominate markets. As Gartner found, most notably, the majority of…
With data increasingly driving decisions and shaping strategies, companies know that investing in data and analytics (D&A) is no longer optional. Yet, deciding how to establish and allocate a D&A budget can be challenging. We recommend a structured approach to help organizations make the most of their D&A investments—one that maximizes resources, aligns with strategic…
This piece by Robbie Morrison, CEO of Velosio, was initially published on Forbes.com. Check out the original here. One of the most hyped technologies in recent years, artificial intelligence (AI), has emerged as a disruptive force for businesses, the likes of which we haven’t seen since the emergence of cloud technology. The global AI market…
Your ERP system is the backbone of your organization, connecting critical operations like finance, sales, supply chain, and customer engagement. Yet, we find that traditional ERP systems fall short of their potential for many businesses. Data silos prevent collaboration, poor data quality erodes trust, and slow reporting hampers decision-making. These challenges result in operational headaches…
Data drives innovation, growth, and decision-making, but organizations often face a persistent obstacle: data silos. These isolated pockets of information housed within individual departments or systems prevent organizations from achieving a unified view of their data. Silos persist due to legacy systems, lack of integration, and cultural resistance, yet their consequences are far-reaching—missed opportunities, inefficiencies,…
You cannot build a data-driven culture overnight, nor is there a one-size-fits-all formula. We liken it to a journey—one that empowers teams to make decisions with confidence, drive innovation, and build resilience in the face of change. The path to becoming data-driven will look different for every organization, and the steps can be adapted, reshaped,…