How Do You Define CRM?
The purpose of a business is to create and keep a customer. Excellent way to describe a CRM. Today we dig deep into what makes a CRM tick.
The purpose of a business is to create and keep a customer. Excellent way to describe a CRM. Today we dig deep into what makes a CRM tick.
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In 1954 Peter Drucker’s, The Practice of Management, he stated that “The purpose of a business is to create and keep a customer” which is a great definition of Customer Relationship Management (CRM). Since that time a lot has obviously changed with the evolution of technology and software, but the core of the message holds true. Leading companies, experts, and publications all have a variation of what their definition of CRM is. Here are a few that we found to stand out:
You can read how 21 experts define CRM in their own words and pictures and find the definition that resonates most with you. The re-occurring theme from these definitions is that software technology can unify an organization to manage your customers and leads. Once you have the software in place, you can not only understand their needs but engage with customers and prospects.
Do you have your CRM software strategy in place? If not, let us help. With the power of Socius and Microsoft Dynamics CRM behind you, your growth potential is endless. Contact us today.