Campaigns vs. Quick Campaigns in Microsoft Dynamics CRM

Rob Urbanowicz | |

It can be confusing to know when it would benefit you to use each of these marketing campaign management tools so today we'll discuss their features.

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    At the heart of Microsoft Dynamics CRM’s marketing automation features is campaign management.  If you are a Dynamics CRM user, you know that there are two different kinds of a campaigns, the Campaign and the Quick Campaign.

    It can be confusing to know when it would benefit you to use each of these marketing campaign management tools.

    Here is a quick breakdown of what makes Quick Campaigns different from Campaigns:

    Quick Campaigns

    Campaigns
    • Target a single list of customers or contacts
    • Execute a single activity type
    • Leverage eMail templates
    • Quick execution
    • No built-in tracking metrics
    • Target multiple marketing lists
    • Execute multiple activities
    • Leverage eMail templates
    • Enables long-term projects
    • Leverages templates and built-in metrics
    • Supports planning activites

    As you can see from these scenarios, both the CRM Campaign and the Quick Campaign are useful tools for running a campaign and tracking the results.  Below is a side-by-side view of these two processes:

    Campaigns vs Quick Campaigns

     

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    This article was originally posted in 2011 and has been updated for accuracy and relevancy.

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