Campaigns vs. Quick Campaigns in Microsoft Dynamics CRM

At the heart of Microsoft Dynamics CRM’s marketing automation features is campaign management.  If you are a Dynamics CRM user, you know that there are two different kinds of a campaigns, the Campaign and the Quick Campaign.

It can be confusing to know when it would benefit you to use each of these marketing campaign management tools.

Here is a quick breakdown of what makes Quick Campaigns different from Campaigns:

Quick Campaigns	Campaigns
Target a single list of customers or contacts Execute a single activity type Leverage eMail templates Quick execution No built-in tracking metrics	Target multiple marketing lists Execute multiple activities Leverage eMail templates Enables long-term projects Leverages templates and built-in metrics Supports planning activites

As you can see from these scenarios, both the CRM Campaign and the Quick Campaign are useful tools for running a campaign and tracking the results.  Below is a side-by-side view of these two processes:

 

See How Marketing Campaigns in Dynamics CRM Work

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This article was originally posted in 2011 and has been updated for accuracy and relevancy.