At the heart of Microsoft Dynamics CRM’s marketing automation features is campaign management. If you are a Dynamics CRM user, you know that there are two different kinds of a campaigns, the Campaign and the Quick Campaign.
It can be confusing to know when it would benefit you to use each of these marketing campaign management tools.
Here is a quick breakdown of what makes Quick Campaigns different from Campaigns:
As you can see from these scenarios, both the CRM Campaign and the Quick Campaign are useful tools for running a campaign and tracking the results. Below is a side-by-side view of these two processes:
See How Marketing Campaigns in Dynamics CRM Work
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This article was originally posted in 2011 and has been updated for accuracy and relevancy.