Campaigns vs. Quick Campaigns in Microsoft Dynamics CRM

It can be confusing to know when it would benefit you to use each of these marketing campaign management tools so today we'll discuss their features.

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    At the heart of Microsoft Dynamics CRM’s marketing automation features is campaign management.  If you are a Dynamics CRM user, you know that there are two different kinds of a campaigns, the Campaign and the Quick Campaign.

    It can be confusing to know when it would benefit you to use each of these marketing campaign management tools.

    Here is a quick breakdown of what makes Quick Campaigns different from Campaigns:

    Quick Campaigns

    Campaigns

    • Target a single list of customers or contacts
    • Execute a single activity type
    • Leverage eMail templates
    • Quick execution
    • No built-in tracking metrics
    • Target multiple marketing lists
    • Execute multiple activities
    • Leverage eMail templates
    • Enables long-term projects
    • Leverages templates and built-in metrics
    • Supports planning activites

    As you can see from these scenarios, both the CRM Campaign and the Quick Campaign are useful tools for running a campaign and tracking the results.  Below is a side-by-side view of these two processes:

    Campaigns vs Quick Campaigns

     

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    This article was originally posted in 2011 and has been updated for accuracy and relevancy.

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