If you want to grow your business, the first step is traditionally considered to be sales. But that’s not just about bringing in new clients, it’s also about upselling, cross-selling, and renewing your existing base. The second and third steps – service and support – are focused on retaining your new and existing clients by…
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CRM systems hold so much promise. And yet, the statistics around the rate of failure are daunting, with limited adoption often cited as the reason. Our research has shown that the underlying reason for limited adoption is actually a lack of connectivity. Connectivity Is Everything It’s not just about connecting people, places, and things, although…
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Today, consumer products are focused on creating efficiencies and saving money. Take, for example, high-efficiency light bulbs that use less electricity and save consumers money. Or, high-efficiency detergents that produce fewer suds, reducing the rinse cycle time and therefore saving the consumer money. What can the average company do along these same lines to streamline…
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CRM systems have been around for a long time now, with early entrants into the market dating as far back as 1993! We’ve become so accustomed to the acronym that we seldom stop to think about its real meaning. When you implement a CRM system at your company, the “C” becomes your customers. The “R”…
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Small and mid-sized companies need reports that increase productivity, profitability, and enable smarter business decisions—which is a challenging task for businesses with data across multiple, disconnected systems. Manually collecting data from each platform is time consuming and increases the risk of errors. So how can your business gain a complete view of your data? The…
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How easily can you answer these business data questions? What customer information do you collect in your customer relationship management (CRM) software? Does it provide a full history of clients’ purchases and a log of communications and service calls? Do you have enterprise resource planning (ERP) software for accounting, inventory, project management, and other back-office…
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