Havtech Moves CRM to the Cloud and Integrates with ERP and Data Lake for Better Customer Experience

Learn how Velosio helped Havtech benefit from integrating data lake and moving an existing CRM to the cloud.

Download Case Study

Table of Content


    Established in 1983 and established in Columbia, Maryland, Havtech represents the mosthavtech innovative HVAC equipment and building automation system for manufacturers serving both the commercial and industrial markets. This depth combined with expertise in energy efficient HVAC system design and green building methods allows them to offer cost-effective solutions that provide a low environmental impact at the highest return on investment to its customers. Havtech provides every customer with an exceptional experience.

    On-Premises to Onlinehavtech company overview

    After upgrading its Microsoft Dynamics GP Azure-hosted solution to better manage financials for eight different companies, Havtech knew it could benefit from moving its Microsoft Dynamics Sales to the cloud for quoting and selling HVAC equipment and parts. Velosio, a long time Microsoft partner for Havtech, also recommended that Havtech integrate its disparate ERP and CRM data so that GP and CE would have two-way communication. Havtech was utilizing Scribe Insight on-premises for integration and needed to replace it with Tibco Cloud Integration (formerly Scribe online).

    The team at Havtech considered Salesforce but wanted to stick with a Microsoft product for CRM. With on-premises CRM, Havtech had a data warehouse which was performing calculations and pulling data points from both GP and CRM. Along with moving the Dynamics Sales solution to the Cloud, Velosio recommended replacing the data warehouse with a data lake so that complex calculations would reside online. A data lake contains data in its original, raw format, while a data warehouse contains structured data that has been cleaned and processed. The data lake gives Havtech the ability to consolidate and correlate data from different sources and systems.

    Microsoft Power BI was selected as the presentation layer for the data lake.

    After attaching dataflow, Power BI configures and saves a reference so that Havtech can now read and write data. Power BI stores the data in the common data model (CDM) format, which captures metadata in addition to the actual data generated by the dataflow itself. This feature unlocks many powerful capabilities and enables data and the associated metadata in CDM format to now serve extensibility, automation, monitoring, and backup scenarios. Havtech made this data available and widely accessible in its own environment, enabling them to democratize the insights and data created within the organization. It also unlocks the ability for them to create further solutions with a wide range of complexity.

    Integrated System

    Now that the data lake is online, the time it took to run reports has been drastically reduced. The Havtech team is also benefiting from integration between multiple GP databases and CE online. Data is now replicated across all eight GP company databases so that accounts are synched when a change is made. As Havtech acquires or creates new companies, they now have a quick onboarding template. The team is also now using Microsoft Outlook online — Velosio implemented Outlook and trained the team. The Havtech sales team can now create opportunities, quotes, orders, and invoices from within CE, pulling in the latest pricing information from GP. Havtech can now provide a better customer experience with a modernized CRM solution.

    Cloud Benefits

    Moving an on-premise solution to the cloud presents these benefits to Havtech:

    • Improving latency, redundancy, availability, and security
    • Reduce cost by eliminating on-premises servers
    • Improving business continuity and Disaster Recovery (DR) capabilities
    • Increasing agility and competitiveness with integrated system
    • Scalability
    • Flexibility
    • Improved reliability and up-time
    • Simplified upgrades for Dynamics 365 Sales
    • Increased Security

    Future Plans

    Next up, Havtech has plans to upgrade to Microsoft Dynamics 365 Business Central, to support growth through acquisition.

    The team will also bring its marketing functions into Microsoft Dynamics 365 Customer Engagement.