Things, They are A-Changin’ for Fresh Food Producers and Distributors

From regulatory requirements to customer expectations, fresh food producers and distributors must constantly adjust to change. Keep reading!

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    One thing’s consistent in today’s food supply chain: things are always changing (or a-changin’ if you are a Bob Dylan fan). From regulatory requirements to customer expectations, fresh food producers and distributors must constantly adjust to change. Supply chain companies are constantly striving to maintain a supply of quality raw produce in the face of constantly changing demand and ever more stringent quality criteria. Changes in any part of the chain – from supply and demand, through production, quality control and logistics – can be spotted and adapted to with Microsoft Dynamics software and LINKFRESH.

    One of the most challenging changing aspects of being a food grower is keeping retailers happy. Every day you deal with a wide range of clients, all of whom have different requirements and quality checks. Keeping everyone happy, ensuring they all have the information they require, while delivering food safely and on-time is a constant challenge.

    Quality and Real-time Data

    An important part of any business relationship is your client knowing they can always rely on you for in-depth, correct information. The speed of the food industry makes this a much more difficult task than it sounds, giving businesses who can provide this information a unique advantage in an incredibly competitive industry.

    A significant benefit of the LINKFRESH system is that it gives you the ability to provide accurate, real-time data to your clients with ease. This ensures that when your clients have an enquiry you can quickly provide them with the correct information at the touch of a button, rather than having to call around, collate a paper trail, or use estimates.
    The ability to give your customers such precise information ensures every interaction is positive and gives your customers the information they require.

    Good Customer Service = More Customers

    Alongside achieving more growth with your current customer base, your increasing reputation for providing market-leading customer service and timely, accurate information will provide you with the perfect platform to win new business.

    The ability to no longer worry about the accuracy of the information you give to your customers or spend valuable time looking up said information will free you up to focus on continuing to grow and improve your business in different areas, ensuring you are in the position to maximize all opportunities presented to you.

    Simplified Implementation Built for Fresh Food

    ERP implementations are made even more complex when the solution is not specifically adapted for your industry, with time being spent on modifying the product to fit your basic needs. Velosio’s Microsoft Dynamics 365 for Finance and Operations and LINKFRESH solution is developed specifically for the fresh food industry, meaning it  has all of the features you need out of the box, plus extra features that you don’t have with other ERP solutions. Our modules cover specifics such as pallet management, produce grading, harvest planning and grower accreditations, to name a few. This makes implementation much simpler, faster and cheaper while giving you all of the tools you need to take your business forward, and adapt to change.

    LINKFRESH is the ideal, real time fresh produce software to address the rapidly changing requirements of the US food supply chain sector with key functions including:

    • Operations, production planning and Performance
    • Pricing, forecasting and planning
    • Advanced mobile warehousing
    • Packing and transportation management
    • EDI
    • Advanced quality management
    • Consignment management and third party services
    • Analytics and insights

    Velosio’s fresh produce software solution for fresh food producers and distributors combines the power of Microsoft Dynamics 365 for Finance and Operations with LINKFRESH to provide real-time visibility and operational automation across the organization so that you can meet the demand for fresh, affordable and safe food in a cost-effective and sustainable manner. It’s cloud based which ensures your team has secure access to real-time operational data for product intake, quality control, pallet management, inventory management, dispatching, transport management, device management, and business intelligence – whether they’re in the office, in the fields/barn, in the warehouse, or on the road.

    Learn more about becoming a modern distributor by downloading our whitepaper: Are you a Modern Distributor?.

    Best regards,

    Todd Waterman
    Industry Manager, Agribusiness, Velosio

    About Todd
    Todd Waterman has spent over 17 years in IT for Agribusiness, including at his own consulting firm, and as Chief Administration Officer for EuroAmerican Propogators in California. From start-ups to enterprise-class organizations, his knowledge of the agribusiness ecosystem and products helps Velosio customers maximize ROI on technology investments.

    Today, Todd serves Velosio customers in his role as Industry Manager for Agribusiness. Todd is based in sunny California, and received his BA from San Diego State University in San Diego, California.

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