Bill Anderson

Chief Marketing Officer

About Bill Anderson

Bill assumed the role of Chief Marketing Officer at Velosio in 2021, where he has been instrumental in steering the company’s brand strategy, positioning, and business-to-business (B2B) demand generation across both direct and indirect channels. His expertise plays a pivotal role in enhancing Velosio’s market presence and driving its growth strategy.

Before joining Velosio, Bill served as a managing partner at OnTrack CMO, a consultancy renowned for providing fractional marketing leadership to high-growth companies within the technology services sector. With a distinguished career spanning over 29 years, Bill has demonstrated exceptional leadership and strategic vision in marketing roles. His experience encompasses working with some of the most prominent Value-Added Resellers (VARs), Systems Integrators, and Independent Software Vendors (ISVs) in the Microsoft ecosystem, including notable firms such as Tribridge, To-Increase, ePartners, and Progressive Business Solutions.

Bill’s academic credentials include a Bachelor of Science in Marketing, obtained from the University of South Florida. This solid educational foundation has underpinned his successful career, enabling him to contribute significantly to the marketing field, particularly within the software services industry.

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