Dynamics 365 for Marketing

Use personalized experiences to create more leads across multiple channels and progress sales-ready leads faster.

Conduct multichannel campaigns

Use custom channels, email marketing, web landing pages, events, SMS integration, and phone calls, to reach the right prospects.

Customize buyer experiences

Prepare content and set up customer journeys based on their engagement with configurable templates, reusable content blocks, design tools, and Microsoft Stream videos.

Make the most of leads from LinkedIn

Prepare content and set up customer journeys based on their engagement by using Dynamics 365 Connector for LinkedIn Lead Gen Forms X.

Streamline event management

Manage in-person and digital events with an events portal that orchestrates registrations, sessions, speakers, and improved venue logistics with QR codes and wait lists. Integrate with ON24 or other webinar providers for digital events.

Personalize website visits

Use prospect attributes and past behavior to customize landing pages. Personalize the customer experience to generate more leads with tailored emails.

Connected processes allow you to triage leads, automate  transfer to sellers, and empower others with easily available information and connected processes.

Assemble a connected view of your customer data

Benefit from one source of information about contacts, leads, and customers. Deliver a unified experience across the buyer’s journey with Microsoft Dynamics 365 for Sales.

Use account-based marketing to close more deals

Direct your sales and marketing efforts at target accounts that are most likely to generate the largest revenue. Maximize revenue by orchestrating the buyer’s journey for account-level leads with personalized content and nurture activities.

Follow prospects through their journey

Use multiple lead scoring models and sales readiness grades to prioritize leads that are ready for sales engagement. Move prospects more efficiently through the marketing and sales funnel by letting sellers add contacts to marketing campaigns with automated workflows. Hand off sales-ready leads and drive follow-ups.

Boost productivity

View and set up campaigns with marketing calendars showing campaign timelines and activities. Collaborate with colleagues, leads, and customers using familiar Office 365 tools.

Boost marketing ROI with embedded intelligence and analytics that help you create and act on strategic segments and automatically track marketing performance.

Get marketing insights

Gain real-time, out-of-the-box insights and marketing analyzers. Build custom dashboards for deeper analysis of your marketing performance.

Zoom in on top priorities

Target the right audience with dynamic segmentation, lead scoring models, and artificial intelligence (AI) to identify high priority prospects. Then contact them at the right time with smart scheduling.

Make the most of social engagement

Create and schedule social posts to support your campaigns. Gain social and web insights from Dynamics 365 Market Insights on topics that are relevant to your campaigns and events.

Gather information from customers

Understand your customer’s needs by conducting online surveys. Apply what you learn to your marketing investments.

Run with an application that’s easy to tailor, extend, and connect to other apps and services you already use. Extend and enhance your automated marketing capabilities to create new functionality.

Adapt quickly

Speed time to market with an easy-to-use onboarding dashboard. Simplify build and deploy processes for web and mobile apps.

Extend and connect functionality

Provide better service engagement experiences by automating processes across Dynamics 365 applications and third-party systems. Configure marketing campaigns by using the rich set of customer journey and segment APIs. Build new segments, modify existing segments, or connect with tools like Microsoft Flow.

Adopt with confidence

Reduce the cost and complexity of operating a global infrastructure with the Microsoft cloud platform, and trust our state-of-the-art data centers to safeguard your data.

Jumpstart innovation

Use deep insights provided by AI to transform your customer interactions. Take advantage of marketing automation and tools like spam scoring to guide your teams to the right business outcomes.