“The Impact of Dynamics 365 on the Channel – What Have We Learned and What’s Next?” An Online Conversation with the Dynamics Community

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The following is a blog post written by Terry Petrzelka, founder and former CEO of Tectura Corporation.

Back in August, I co-hosted a webcast with The webcast, entitled “Dynamics 365 – What Does It Mean for Dynamics ERP VAR’s?” focused on the disruption in the landscape of Microsoft Dynamics resellers (VARs) following the announcement of Dynamics 365 from Microsoft at WPC 16. The issues were certainly front-of-mind in the Dynamics community – over 600 people registered, more than 400 joined us live and an overwhelming majority of the attendees stayed on the webcast for 90 minutes with significant Q & A.  We highlighted our thoughts on the five things resellers needed to know about the fundamental changes that the launch of Dynamics 365 would have on the market, five actions they needed to take to move forward, and three strategies to leverage in order to profit from Dynamics 365.  (If you missed it you can watch a recording of the webcast here).

Since that webcast, Microsoft made a number of announcements before and during NAV Directions and the Dynamics User Group conferences that brought more clarity to the situation and reinforced much of what we had predicted in terms of threats, opportunities, and actions partners needed to address.  After the launch of Dynamics 365, we have observed yet another significant threat to the traditional Dynamics VAR model – the BDO/Ingram Micro alliance – and expect to see more.

In response to these developments, we would like to once again engage with the Dynamics community to continue our conversation.  Along with Joe Longo of SBS Group, I’ll be moderating another webcast, “The Impact of Dynamics 365 on the Channel – What Have We Learned and What’s Next?”  Like our last webcast, we have created a program that is meant to both inform and engage and we will be encouraging attendees to share their thoughts and ideas on these vital issues. You can learn more and register for the webinar by clicking here. I also welcome comments here on the blog or feel free to email me with your thoughts at

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