How Would your Fresh Food Business Perform in a Product Recall?

It’s still fresh in our minds when, in 2015, Blue Bell Creamery was forced to recall all its products and lose millions of dollars in sales, threatening to end the business and its 100-year history. The first recall was issued on an assortment of items produced at its creameries, due to the discovery of five cases of listeriosis in Kansas believed to be caused by products produced at its creamery in Broken Arrow, Oklahoma. Three of the five patients with listeria died. Even today, Blue Bell Creameries’ directors are facing claims that their mismanagement led to the 2015 listeria outbreak.

This is one of those worst-case scenarios when it comes to recalls, and I hate to be a “Debbie-downer,” but the fact is that no fresh food manufacturer or distributor is immune.

We know what keeps fresh food distributors up at night

Tracking and tracing products back through the supply chain and managing the risk and cost of recalls, complying with the Food Safety Modernization Act, managing perishable items through the fresh food supply chain with insufficient visibility to where products are going, where they came from, and when they expire.

There’s a major shift happening today in the automation of growing, packing, and shipping in the food supply industry for compliance and recall management. Automated supply chain traceability and business analytics that show a detailed description of where produce has been shipped and where it came from has become critically important as it could make or break businesses like yours.

So how do you better track your fresh food supply chain?

Watch the on-demand webcast exploring current food industry headaches and how our supply chain traceability solution, Velosio Fresh, has been designed to meet those challenges head on. Come learn how the combined power of Microsoft Dynamics and LINKFRESH equips you with end-to end traceability for audit-ready data. With real-time data capture and retrieval, Velosio Fresh will keep you compliant while ensuring food safety and quality assurance.

In this on-demand webcast, we’ll share how Velosio Fresh provides:
• Complete end-to-end traceability of all inventory and financial transactions that occur with relation to a consignment of received goods, regardless of mixing in production, returns, and rework
• Real-time production, operations, and supply chain traceability data, giving you full visibility of all stock movements
• Quality check tests you can complete in real-time from the shop floor using mobile technology that can capture vital information
• Test result readings, photographs, and signatures that can all be captured on a mobile device and transmitted straight back to the application for reporting

Watch the on-demand webcast now!

Featured Speaker

Mark D’Alelio, Product Manager, LINKFRESH
Mark has been a member of the LINKFRESH family for 11 years. During this time, Mark has served a multitude of differing roles within the business, ranging from technical support and development to consultancy and is now the LINKFRESH Product Manager for the Dynamics NAV platform.

Want more information now? Check out our feature sheet: Velosio Fresh Produce Software: Automated Traceability for Compliance and Audit-readiness

Best regards,

Todd Waterman
Industry Manager, Agribusiness, Velosio

About Todd
Todd Waterman has spent over 17 years in IT for Agribusiness, including at his own consulting firm, and as Chief Administration Officer for EuroAmerican Propogators in California. From start-ups to enterprise-class organizations, his knowledge of the agribusiness ecosystem and products helps Velosio customers maximize ROI on technology investments.

Today, Todd serves Velosio customers in his role as Industry Manager for Agribusiness. Todd is based in sunny California, and received his BA from San Diego State University in San Diego, California.
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