According to the Flexera 2020 State of the Cloud Report, enterprises are continuing to invest in multiple cloud platforms, with 93 percent of the 750 respondents implementing either a multi-cloud or hybrid cloud strategy. And due to the global pandemic, more than 50 percent of a subset of 187 survey respondents report actual cloud usage as higher than initially planned.
Within this environment, Microsoft’s customer relationship management (CRM) system Dynamics 365 is becoming the most popular software-as-a-service platform in the marketplace. Organizations use Dynamics 365 to store all data crucial for developing, improving, and retaining customer relationships.
5 Best Practices for CRM to the Cloud
Given these recent trends, many organizations not currently using cloud-based CRM are planning to transition. Are you one of them? Below are five best practices to consider when migrating to Dynamics 365.
Clean up data
Look at this transition as an opportunity to sift through data from the various sources they live—such as Excel, existing CRM solutions, and Access—before moving to the new system. Remove or redistribute duplicate records to create new storage space. Ensuring data integrity saves expense from inaccuracies post-migration and allows a data re-set for your new CRM. This step will take time, but a thorough data cleanse is worth the investment.
Identify data storage capacity
After scrubbing your organization’s existing data pool, determine exactly what information will move to the new system. Then, establish the necessary storage scope for migration to be successful. Exceeding storage capacity is one of the greatest setbacks an enterprise can encounter during the CRM transition. Calculating necessary bandwidth pre-migration also saves organizations money in the long run. A tighter scope means less data, reduced CRM storage, and fewer costs.
Map data from source to destination
Determine which origin fields will match which destination fields and how these fields will look after migration. Analyze the contents of legacy fields and identify any that are rarely used. If these fields are not needed in the new system, it may not make sense to migrate data from them. Otherwise, consider how the new CRM’s functionality can improve their use.
Migrate smarter, not harder
Migration can happen more efficiently when enterprises consider a few critical smart practices while moving to the new system. First, document any changes to existing workflows. Next, back up original servers before migration in case any pertinent data is lost in transition. Finally, mirror the CRM data architecture to maintain its hierarchy and eliminate duplicate data that slips past inspection.
Quality check before launch
Enlist the help of end users to verify migration before launch. Check for any missing data, confirm that on-premise and cloud fields match, and ensure workflow functionality. This pilot test takes place in the UAT environment; enterprises can determine if the migration is meeting system requirements and catch any inaccuracies or errors before the go-live date.
Choosing the right partner is the final step in the CRM data migration process. Leading Gold-certified Microsoft partner, Velosio, is focused on helping clients implement outstanding technology solutions while providing support along the way. Make your cloud-based CRM vision a reality this year. Contact us today to learn more.