Digital transformation is one of the hottest topics when it comes to IT lately. In a recent CIO article, 7 Digital Transformation Myths, several business and IT people were interviewed, including Dan Doggendorf, VP of business operations and CIO for the Dallas Stars NHL hockey team. He says to avoid a digital transformation fail, you should take the advice author Stephen Covey has about “beginning with the end in mind. Otherwise, you’re just spending money on new cool toys. It’s the Christmas present you thought you wanted and got, but it sucks.”
Has this ever happened to you? You were dying for a Hatchimal but were disappointed after you opened it on Christmas morning? Ok, maybe not. Or the Xbox One X…ok, that sounds pretty awesome.
The article goes on to say that a successful digital transformation can deliver significant rewards. But these common misconceptions can undermine your company’s ability to achieve desired results. These are the most common myths:
Myth No. 1: Digital transformation is an IT function
I agree that this is a myth. We recommend that our clients involve more functional and operational business units than just IT in a digital transformation. To truly transform your business, you must have buy-in from all departments.
Myth No. 2: True transformation is a blue chip’s journey
We have solutions for businesses of all sizes and find that even the smallest company can successfully transform their business with Microsoft Dynamics.
Myth No. 3: Digital transformation is about reducing the workforce
People are nervous that they will be replaced by machines with all of the machine learning and IoT that’s out there now. But, as it says in the article, I think companies are seeing the opposite: The more automation and data analytics that organizations put in place, the more human beings are needed to drive the algorithms and understand what’s happening in complex buildings or manufacturing plants.
Myth No. 4. Digital transformation is all about the technology
The article says that a digital transformation is not just all about the technology, but invest[ing] in building the right culture, and also in the transformation of the IT function, including new skills and partnering opportunities.
This is where you must think about new and better ways to delight your customers. Microsoft Dynamics 365 for Sales and Customer Service empowers sales, marketing and customer service with insights to personalize relationships, predict customer needs, and increase sales.
Myth No. 5: Executive buy-in is a sure thing
You can’t always count on executive buy-in, and if executives are not fully on board with your project, it won’t be successful. Involve executives in digital transformation meetings from the get-go.
Myth No. 6: Digital transformation brings IT-business harmony
It’s not always harmonious when business people and IT people are in the same room. That’s what we are here to help with. SBS Group has a streamlined approach that ensures everyone is operating from the same blueprint, helping you realize business value faster.
Myth No. 7. The digital journey ends at implementation
Often companies believe go-live is when their digital transformation ends, and this simply isn’t true. Without regular check-ups, training, and re-training, there is a danger of low user adoption and a wasted IT budget. SBS Group’s E3 system integrates strategic planning, ERP and CRM, Business Intelligence and Analytics together, enabling the entire organization to create, communicate, measure and manage plans, objectives, and initiatives at the organization, team, and individual level.
I hope that you don’t fall into the trap of these digital transformation myths this holiday season. Let us know if you have a concern about any of the seven above and we can help. Join us for one of our upcoming webcasts where we talk about how Dynamics 365 can help.
Chief Solution Strategist, SBS Group
Robbie Morrison has spent nearly 20 years helping customers build and deploy elegant technology and business solutions. From start-ups to enterprise-class organizations worldwide, his knowledge of the Microsoft Dynamics ecosystem and products helps Velosio customers maximize ROI on technology investments.
Today, Robbie serves Velosio customers in his role as Chief Solution Strategist where he provides thought leadership and manages the development of B2B solutions. Robbie received his MBA from the University of Georgia, Terry College of Business.