SBS Group has been a long-time supporter of Microsoft Dynamics CRM as a cost-effective solution that helps our customers compete more effectively. We’re proud to see that in August 2016, Gartner has added both the on-premise and online versions of Microsoft Dynamics CRM to the leaders quadrant in their latest Magic Quadrant for Sales Force Automation.
The study included 19 CRM products from 17 different vendors. The only other CRM solution included in the coveted “Leaders” quadrant was Salesforce. While Salesforce is a powerful CRM solution, we have seen how Microsoft’s vision for CRM in context with Dynamics AX, Office 365 and other Microsoft products makes for an enterprise solution that just cannot be beat. With Microsoft Dynamics 365 launching this year, the opportunity and business value for Microsoft customers is set to grow significantly.
About the Gartner Magic Quadrant
Gartner is well-known for their “Magic Quadrant” reports where technology solutions are classed as leaders, challengers, visionaries or niche players by completeness of vision and ability to execute. I have always found the Gartner Magic Quadrant to be extremely valuable.
The content below is a snippet from the complete document which can be viewed here:
The sales force automation market grew 9.8% in 2015, to almost $6 billion. IT leaders supporting sales have new mobile, business process modeling, and predictive analytics options. Our evaluation of 19 products from 17 vendors will help them to choose the solution that best fits their requirements.
Strategic Planning Assumptions
By 2018, manual data entry by salespeople for sales force automation systems will be reduced by 50% due to adoption of mobile sales productivity tools.
By 2018, 20% of large B2B organizations will build business graphs of their sales processes to improve their sales execution.
By 2018, 20% of B2B organizations will have changed their indirect channel sales approach by focusing on commercially available partner relationship management applications.
Market Definition/DescriptionSales force automation (SFA) applications automate the sales activities, processes and administrative responsibilities for an organization’s sales professionals.
SFA is considered to be a foundational technology, which is fundamental to how companies execute their sales processes. Core SFA capabilities include account, contact and opportunity management, pipeline management, and sales forecasting.
Additional (noncore) capabilities that are often a part of SFA offerings include lead management, content management, guided selling, quote management, territory management, partner relationship management (PRM) and analytics. Because these noncore capabilities are frequently used in B2B selling, Gartner also evaluates vendors on these categories.
Why We Trust Gartner
For those of you unfamiliar with Gartner, they are the largest technology research and advisory company worldwide. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 7,600 associates, including more than 1,600 research analysts and consultants, and clients in 90 countries.
Learn More about Microsoft Dynamics CRM
VP Enterprise Solutions and Services, SBS Group
Robbie Morrison has spent nearly 20 years helping customers build and deploy elegant technology and business solutions. From start-ups to enterprise-class organizations worldwide, his knowledge of the Microsoft Dynamics ecosystem helps SBS Group customers maximize benefits from the ERP investments.
Today, Robbie serves SBS Group customers in his role as Vice President, Enterprise Group where he provides thought leadership and manages the enterprise delivery team. Robbie received his MBA from the University of Georgia, Terry College of Business.