Any SMB that’s in a growth mode will find that a unified cloud business platform and a trusted IT Solution Partner Relationship can help them measurably achieve bigger benefits from moving core business and critical serviced to the cloud than if they try to go it alone.
According to research from 2013 to 2015 cited in an IDC Infographic sponsored by Microsoft, 86 percent of business customers purchase through channel partners for services and products.
The report also shows that customers definitely want solid partner relationships for the following reasons:
- Customers express the need for a local trusted technology partner.
- Customers need help in moving their business to the cloud and they want a relationship with an experienced partner who knows their business and industry.
- They also need guidance and help in adapting and innovating in a digital market.
- Customers have also expressed a desire for a partnership where the consultants can play a role in using their expertise to help make technology easier for clients.
- The findings also show that a healthy 80 percent of SMBs are actively seeking to use technology to address and solve business problems.
- Although 45 percent of spending was on traditional IT spending, 55 percent of budgets were used for cloud computing and managed services.
- The study showed that 78.6 percent of global firms involved in the research show the usage of, or the interest in cloud computing for their organizations.
- Based on the research, IDC predicts that 70 percent of CIOs will switch to a Cloud First Strategy by 2016. The industry is clearly in transition.
Firms frequently rely on existing resources, networking and industry expo and conference events to meet potential new partners experienced in their industry and market niche.
The Growing Popularity of Unified Storage
Unified storage, also known as multi protocol storage systems, provide the increased benefits of SAN, NAS, and iSCSI. These converged storage systems have become quite common for small-to medium-sized businesses (SMBs) because of the increased flexibility, convenience, simpler management. and cost reductions in both capital expenditures and operational costs.
Small and Medium Business Growth Projections
The IDC research also shows that SMB business firms with employees ranging from 1 to 999 spent a total of $5.861 billion on IT in 2004 with 30 percent coming from North America. The projection for 2015 shows a 5.1 percent growth totaling $590 billion by the end of 2015.