Campaign Features in Microsoft Dynamics CRM | Velosio

At the heart of Microsoft Dynamics CRM’s marketing automation features is campaign management. If you are a Dynamics CRM user, you know that there are two different kinds of a campaigns, the Campaign and the Quick Campaign.

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It can be confusing to know when it would benefit you to use each of these marketing campaign management tools.

What Makes Quick Campaigns Different from Campaigns

Quick Campaigns	Campaigns
Target a single list of customers or contacts Execute a single activity type Leverage eMail templates Quick execution No built-in tracking metrics	Target multiple marketing lists Execute multiple activities Leverage eMail templates Enables long-term projects Leverages templates and built-in metrics Supports planning activities

As you can see from these scenarios, both the CRM Campaign and the Quick Campaign are useful tools for running a campaign and tracking the results. Below is a side-by-side view of these two processes: