Campaigns vs. Quick Campaigns in Microsoft Dynamics CRM

At the heart of Microsoft Dynamics CRM’s marketing automation features is campaign management.  If you are a Dynamics CRM user, you know that there are two different kinds of a campaigns, the Campaign and the Quick Campaign.

It can be confusing to know when it would benefit you to use each of these marketing campaign management tools.

Here is a quick breakdown of what makes Quick Campaigns different from Campaigns:

Quick Campaigns

Campaigns

  • Target a single list of customers or contacts
  • Execute a single activity type
  • Leverage eMail templates
  • Quick execution
  • No built-in tracking metrics
  • Target multiple marketing lists
  • Execute multiple activities
  • Leverage eMail templates
  • Enables long-term projects
  • Leverages templates and built-in metrics
  • Supports planning activites

As you can see from these scenarios, both the CRM Campaign and the Quick Campaign are useful tools for running a campaign and tracking the results.  Below is a side-by-side view of these two processes:

Campaigns vs Quick Campaigns

 

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This article was originally posted in 2011 and has been updated for accuracy and relevancy.


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