Founded in 1938, privately-held Cincinnati Surgical is a nationally recognized distributor of premium surgical blades as well as a provider of blades to the industrial sector (roofing, flooring, food prep, etc.) and to the arts & crafts marketplace. Since 2007, the company has experienced 100% revenue growth due to a complete renovation of the company’s marketing and distribution strategies, a clear customer focus, and modernized internal business management processes, including ERP.
Cincinnati Surgical was using a locally created DOS-based accounting system when it was acquired in 2007. In addition to the problems inherent in using an outdated platform, Cincinnati Surgical also experienced the following issues:
• Reporting functionality was poor. It was a difficult 3-step process to get the data (necessary for making strategic business decisions) out of the software.
• An “awkward” old user interface made it time consuming for employees to enter sales orders and other data.
• Functionality such as forecasting and historical analysis that a quickly growing distributor needs was missing.
• The current software system wasn’t scalable. As Cincinnati Surgical’s distribution channels and sales increased, they quickly grew beyond the limitations of the software.
• Cincinnati Surgical didn’t want to devote people and budget to supporting an IT infrastructure while also investing in other strategically critical areas of the company.
A hosted Microsoft Dynamics GP solution fulfilled the following requirements for Cincinnati Surgical:
• A key selection factor for Cincinnati Surgical was the stability and security of Microsoft as a company. Cincinnati Surgical knew the software would not only be continually updated but would evolve over time as technology changes and they wouldn’t have to switch ERP solutions in the future.
• The employees already work with Microsoft Excel, Microsoft PowerPoint, and other Microsoft applications so the learning curve for employees on Microsoft Dynamics GP was relatively short.
• Cincinnati Surgical elected to have their Microsoft Dynamics GP solution hosted instead of deployed on-premise because of (1) possible physical damage to their location (fire, earthquake), (3) tighter security of their data with the hosting provider and (3) Cincinnati Surgical preferred to partner with a skilled IT provider rather than hire people and devote budget to bring that task in-house.
• SalesPad GP was implemented to deliver an all-in¬-one front-end order entry, inventory, purchasing, and sales management solution integrated seamlessly with Microsoft Dynamics GP data.
• Improved speed of decision-making now that Cincinnati Surgical is using business analyzer tools (BI). Because they can now see in a snapshot how the business is doing, Cincinnati Surgical can confidently grow in strategic ways.
• Enhanced ability to quickly see real-time data in a graphical format within tools (Excel, Word, PowerPoint) they use every day (couldn’t do that with a DOS solution).
• Corporate leadership can view KPIs on one screen – revenue, sales, profit margins, etc. – at a glance.
• Easily manage multiple pricing models for 8 unique target markets and the ability to quickly change those models when/as needed.
• Historical analysis and the ability to forecast allows Cincinnati Surgical to proactively determine their best growth targets for the year(s) ahead.
• Socius demonstrated a willingness to get to know their business, their challenges, and their goals up-front.
• The knowledge Socius displayed in regards to the software was extensive (in comparison to the other partner that demoed Microsoft Dynamics GP it was obvious that Socius had more experience).
• The scope and project planning presented by Socius was “comforting”. Cincinnati Surgical knew exactly what would happen and when as the engagement started.
• Cincinnati Surgical wanted access to local support and training and have found that it is “fantastic” as offered by Socius.