Connor Marsden of Microsoft Dynamics CRM discusses why CRM technology should be used as a business planning tool. Byline features great insights and examples of implementation from Black & Veatch. #MSDynCRM
The byline, featured on the DestinationCRM website, discusses the benefits of using CRM technology for not only the relationship building aspects, but for management capabilities as well. Connor explains how CRM technology can benefit multiple aspects of a business, including processes, sales pipeline management, HR and marketing. He includes insights from Microsoft Dynamics customer, Black & Veatch, and references the company as a great example of a business successfully using CRM software across multiple departments.