Each year, Seth Fineberg – Editor-In-Chief of Accounting Today, lists Killer VARs (Value-Added Resellers). This year, the list focuses on accounting and ERP implementers with outstanding year over year growth. It also explores how all of these accounting/ERP software providers shift priority to service rather than software. Also note, all of the Killer VAR companies are also elite members of the 2013 VAR 100 list.
So, what made the Killer VARs killer this year? Seth noted the following items as contributing factors to choosing the Killer VARs:
• Adapting to a changing business environment
• Adding services and/or products to solution portfolio
• Industry-specific focus
• Consultative approach rather than sales approach
• Additional cloud offerings
Over the past three years, SBS Group has built a vast national network (The SBS Partner Network) through the Microsoft Master VAR Program. The Network growth contributed to approximately a 70% increase in annual revenue. SBS Group President & CEO, James R. Bowman Jr., states, “The way things are today, there is a reduction in resources to support the channel, whether it’s partner account managers, marketing funding, margins and other things, and it’s created an opportunity for us to help fill that void by offering a set of services to channel partners that can help them grow their business and provide additional support.” He continues, “We have been able to fill those voids, so when a partner joins our network they get immediate access to a variety of skill sets – from cloud to SharePoint, CRM or .Net – that many don’t have the ability to invest in. Branding also allows us to leverage marketing spend across a broad geography, so clients are finding SBS all over the country now.”
SBS Group integrates business management technology that enables companies to go from “what is” to “what’s possible.” Working with clients, not just for them we deliver fresh ideas to advance your business by bringing together local award winning subject matter experts, proven project methodology, and technical excellence. To learn more about SBS Group, contact us at 888.725.2555 or firstname.lastname@example.org.