Should You Add CRM to Your ERP Solution?

Having separate, disconnected business systems can lead to some major organizational headaches.  If you have disparate systems, or are relying on business management solutions for certain functions but still using stand-alone programs like Excel for others, you aren’t taking full advantage of your systems.

One of the greatest benefits of today’s ERP solutions is their ability to seamlessly integrate with other systems, including customer relationship management or CRM solutions.  With Microsoft Dynamics solutions, there is a standard connector for the ERP and CRM systems so that data can travel quickly and easily throughout your organization.

Adding Microsoft Dynamics CRM to your Dynamics ERP solution (including Dynamics AX, Dynamics GP, Dynamics NAV, and Dynamics SL) enables you to:

  • Get up and running quickly with standard integration and a similar and therefore familiar user interface.
  • Have a comprehensive view of your customers and your operations
  • Eliminate redundancy and reduce the risk for errors caused by duplicate data entry
  • Save time and money by streamlining and automating processes
  • Share data and collaborate across departments and locations

With all of the choices in the market for CRM solutions, why choose Dynamics CRM to use with your Dynamics ERP solution?

Well, aside from the fact that Microsoft Dynamics CRM is an industry leading solution with a reputation for being intuitive, reliable, and powerful, having a single solution build on the Microsoft platform delivers a lower total cost of ownership, as it is easier and less expensive to maintain, support, update, and enhance.

Real businesses like Rotex Global LLC, Divisions Inc., and Dunlop Protective Footwear are making the choice to add Microsoft Dynamics CRM to their Dynamics ERP solutions and seeing great benefits:

“We are pretty satisfied with the ERP platform, and when making the choice for the CRM part it was pretty logical to connect both into one system which is Microsoft Dynamics.” – Allard Bijlsma, CEO, Dunlop Protective Footwear

To learn more about adding Microsoft Dynamics CRM to your existing ERP solution, contact your Socius Account Manager today.


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