According to the latest Technology Value Matrix for Analytics by Nucleus Research the analytics market is expanding in two opposite directions. There is an equally increasing demand for solutions that are easy to use and intuitive and for improved performance of Big Data analytics. In light of both of these trends, Microsoft’s business intelligence (BI) solutions remain firmly in the “Leaders” quadrant, ranked as the most “usable” analytics solution in the marketplace.
According to Nucleus researchers, “Microsoft’s combination of embedded and pervasive analytics tools combined with its data management capabilities secure its position as an analytics Leader.”
Socius leverages these user-friendly tools to create BI solutions for our clients that deliver real-time information in the ways they need it so that they can make better business decisions. Here one of our clients explains what their Socius BI solution built on Microsoft analytics tools does for their design and branding agency: