Analysts Size Up Oracle CRM and Microsoft Dynamics CRM

Throughout the last year, independent analyst organizations have consistently recognized Microsoft Dynamics as a CRM leader in a variety of market segments, while they had mixed reviews for the various CRM solutions owned by Oracle.  To give you a clearer picture of how Microsoft Dynamics CRM compares with the Oracle CRM products, let’s look at how each product stacked up in each of these market segments:

Oracle’s Siebel CRM

Sales Force Automation – Also positioned in the leader’s quadrant, this solution ranked just below Dynamics CRM for its ability to execute its vision but had a more advanced “completeness of vision”.

Customer Service – While both Forrester Research and Gartner agree that this solution offers stronger functionality for customer services organizations than Dynamics CRM, Gartner ranks them Oracle slightly ahead of Microsoft when it comes to the product vision whereas Forrester puts Oracle’s strategy significantly behind Microsoft’s.

For Midsized Organizations – This product is only considered a “strong performer” for this market, far behind the overall market leader, Microsoft Dynamics CRM, because it does have strong functionality that fits midsized business needs, it is too expensive to deploy in organizations this size.

For Large Organizations – While Oracle’s Siebel CRM narrowly beat out Microsoft’s current offer usability, Dynamics CRM’s strategy was determined to be significantly better suited for large organizations than Oracle’s.

Oracle CRM On Demand

Sales Force Automation – Also fell below Microsoft’s overall product strength but has a more innovative sales force automation strategy than Dynamics CRM.

Customer Service – Forrester indicated that Oracle CRM On Demand is on pace with Microsoft’s strategy, but far below them in terms of current product functionality.

For Midsized Organizations – As an affordable SaaS solution, this solution was close behind Dynamics CRM and the only Oracle owned CRM product that was deemed a “leader” in this market segment.

For Large Organizations – While it lagged behind Microsoft in both current product offerings and future product strategy, it did beat out its Seibel counterpart in terms of strategy.

Oracle E-Business Suite CRM and Oracle PeopleSoft Enterprise CRM

Customer Service – Forrester ranked both products in their “strong performers” category, well behind Microsoft Dynamics CRM, while Gartner placed the E-Business Suite in their “niche players” quadrant, giving them the lowest ranking on “completeness of vision” of any product included in their study.

For Midsized or Large Organizations – In both categories, both solutions were deemed “strong performers” but only for organizations already leveraging the corresponding ERP suites.

Microsoft Dynamics CRM

Sales Force Automation – Dynamics CRM was deemed to have a stronger overall product, more viable strategy, more competitive pricing, and more satisfied customers than any of the Oracle CRM products.  However, it fell slightly short of Oracle in “completeness of vision”, although this study was published before full details about the then forthcoming release of Microsoft Dynamics CRM 2011 were available.

Customer Service – While a solid leader in this market segment with one of the most competitive product strategies for customer service functions; Dynamics CRM’s product capabilities do not match those of Oracle’s Siebel CRM.

For Midsized Organizations – Microsoft Dynamics CRM and its SaaS version, Microsoft Dynamics CRM Online were the obvious, overall leaders in all areas, thanks to their advanced functionality while retaining an ease of use, rapid deployment and time-to-value, competitive pricing structure, native integration with Microsoft Outlook and inter-operability within the Microsoft stack.

For Large Organizations – While not the most functionally advanced solution for large organizations, Dynamics CRM’s product strategy far out-paces the Oracle solutions for businesses this size.

View each of these Forrester Wave and Gartner Magic Quadrants to read the complete analyst reports on these products and how they address these market segments.

If you currently use an Oracle CRM product and are considering  making the switch to Microsoft Dynamics CRM Online, do so before June 30, 2011 to pay only $34 per user per month and also receive a $200 per user pay-out for each Dynamics CRM Online user purchased (regardless of how many Oracle user licenses you own).


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