Integrating Your ERP and CRM: Worth the Trouble?

Management ReporterIf you’re like most mid-sized companies, you adopted enterprise resource planning (ERP) and customer relationship management (CRM) systems separately and for different reasons. You shopped carefully, selecting an ERP system for powerful financial and inventory functions and a CRM system for flexible customer data storage and handling. But now you’re stuck with two stand-alone products, requiring duplicate data entry and hampering enterprise-wide analysis. Given the inherent costs and risks of any IT project, should you consider integration? The answer is a qualified yes.

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