Maximizer CRM vs. Microsoft Dynamics CRM: Which Will Grow With Your MidMarket Business?

Focus Research recently released a side-by-side comparison between 11 of the most prominent on-premise customer relationship management systems on the market today. Tools like these can be very helpful when trying to find the right solution to fit your business needs.  To further help you breakdown the wide variety of CRM solutions on the market, we looked at the features of Maximizer CRM vs. Microsoft Dynamics CRM to see how they stack up.

Cost:  In the CRM Software pricing competition, Maximizer wins.  Their per-user pricing starts at $499 where as the Microsoft Dynamics CRM pricing for a full user is $995 plus server costs.  this gap in pricing, it is to be expected that there would be a significant difference in functionality.

Sales Force Automation (SFA) Features

Both products boast a complete set of lead, opportunity, and territory management tools including analytics, real-time offline and mobile access, forecasting and tracking, and email marketing tools.

The largest different in SFA features comes at the point of integration.  While Microsoft Dynamics CRM has direct integrations with other Microsoft Dynamics software including accounting and financial management business solutions like Microsoft Dynamics GP, Maximizer ties-in to QuickBooks accounting software.  This is the first hint that Maximizer is geared towards smaller organizations while Dynamics CRM is better suited to fit the needs of a growing small to mid-sized business.

Service and Support Features

Both Microsoft Dynamics CRM and Maximizer CRM contain very similar centrailized case management features.  Both provide automated creation, monitoring, and response mechanisms as well as searchable Knowledge bases and customized reporting.

They both also have unique ways of streamlining service processes.  Microsoft Dynamics CRM provides team and group workflow so that customer data flows to the right people at the right time, while Maximizer provides an “at-a-glance dashboard” of service and support activity.  Both are viable ways of displaying this critical data; the question is: how do you want to see it?

Marketing Features

Both Maximizer and Dynamics CRM solutions contain similar marketing campaign planning, automation, and management tools.  At the center of Maximizer’s marketing functionality is email marketing automation including list and campaign management as well as anti-spam tools.  Microsoft Dynamics CRM’s email marketing functionality leverages elements of Microsoft Outlook, in which it is set.

While Maximizer focuses on email functionality, Dynamics CRM focuses on workflow and connecting marketing to the rest of the organization.  The Microsoft Dynamics workflow model enables enhanced marketing and sales collaboration as well as automating information sharing through portals and reporting using other Microsoft applications.

When you look at all of these functional areas together alongside cost, it appears that these two products are better suited for different types of organizations.  Maximizer has a slightly more limited feature set and integrates with small business tools.  Both of those facts, along with the lower user cost, indicate that it might be best suited for a smaller organization that does not have plans for significant growth.  On the other hand, Microsoft Dynamics CRM’s more robust feature set and direct integration with Microsoft Dynamics ERP solutions make it a better solution for mid-sized businesses or small business gearing up for long-term growth.

Find out first-hand which CRM solution is right for your business:  Try Microsoft Dynamics CRM for yourself for 30-days!


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