Which Hosted CRM Solution is Best for You-Oracle or Microsoft Dynamics?

Microsoft has recently revamped their pricing of Microsoft Dynamics CRM Online and is currently offering 6 months of free subscriptions to any current Oracle CRM On Demand or Salesforce.com customer who migrates.  We’ve already taken a look at why Salesforce.com users would want to take advantage of this offer in our post “Hosted CRM Comparison – Microsoft Dynamics CRM Online vs. Salesforce.com.”

Today we want to focus on answering the question:  Why would anyone ever leave Oracle CRM On Demand for Microsoft Dynamics CRM Online?

If you have been comparing CRM software packages to make a first-time purchase, or if you are a current Oracle CRM customer, then you’re probably aware that Oracle is a key player in both the hosted and on-premise CRM markets. However, what you may not know is how well Microsoft Dynamics CRM competes with Oracle.  According to a comparison done by InsideCRM, the hosted versions of Oracle and Microsoft Dynamics CRM are extremely comparable when looked at side-by-side.

Sales Force Automation:

Both solutions include similar sales-force management and tracking tools, including lead management, analytics, and offline and mobile access.  The only notable differences between the sales force automation tools is the presence of forecast management functionality in Oracle CRM that the Microsoft product lacks out of the box while the ability to create sales literature from within Microsoft CRM which Oracle does not contain.

Service and Support:

While both products contain many similarities in their case management and knowledgebase capabilities, when it comes to service and support they each approach it a bit differently. Microsoft CRM Online features email management and automatic response tools, while Oracle On Demand relies more on integrated voice tools for service and support call response.

Marketing:

The one area where Oracle outshines Microsoft in terms of Marketing automation and tracking is their real-time budget tracking capability.  On the flip side, Microsoft’s marketing automation capabilities include integrated reporting using other Microsoft applications that Oracle can’t duplicate.

So, with such similar feature sets, it truly becomes a question of what works best for YOUR business.  Oracles’ attempt to respond to that question is their industry specific CRM solutions.  While an industry specific CRM system may seem attractive, it is important to keep in mind that Oracle only offers 5 different industry solutions.  If you are not in one of the 5 specialized industries they focus on, you are left with their generic solution anyway.  On the other hand, Microsoft Dynamics CRM was designed to adapt easily to the users processes and unique business needs, not to force the user to adapt to the software’s processes like Oracle does.

Today, more than ever, pricing often plays a major role in the software decision making process.  If you are having trouble deciding between Oracle and Microsoft for your online CRM solution, you should know that Microsoft has simplified their pricing so that it is a flat rate of $44 per user per month.  Compared to Oracle’s $70 per user per month pricing, Microsoft Dynamics CRM Online presents a tremendous cost savings for a high quality and competitive product.

Try Microsoft Dynamics CRM Online Free for 30-Days!

Still not sure?  Read our Top 10 Reasons Why Your CRM Should Be Microsoft Dynamics CRM!

 


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